We’re looking for a talented UGC Creative Strategist to join our team and create high-converting ad briefs. Your main responsibility will be conducting audience research and turning it into captivating, sales-driven briefs that align with our clients’ brands for both editors and creators. You’ll craft ads that tell a compelling story, engage viewers from the start, spark interest, and ultimately motivate customers to take action and make a purchase.
Instructions
Complete the brand analysis and use your research to create a brief. Refer to the provided template in the Resources folder, focusing Showerlabs showerhead. The most effective ads for this brand are those that feel like genuine testimonials. Your goal is to craft a compelling brief that highlights the key pain points, value propositions, benefits, features, and failed solutions... For reference, here’s an example of a successful one for another brand.
The research framework is also detailed in the Resources folder. Refer to it to gather all relevant information. You can find past examples of both briefs and research alongside for additional guidance.
Delivery
Please create both the research and brief in a Google Docs, and share the link with us.
Things to consider: